Valiram
Phoebe Jiayih Lee is an experienced professional in the field of merchandising and planning, currently serving as the Vice President at Valiram since May 2010. Phoebe oversees merchandising for prominent brands such as Charles & Keith, Pedro, and Wycon Cosmetics in Malaysia, with responsibilities spanning planning, budgeting, inventory management, pricing, and distribution. Prior roles at Valiram include Assistant Vice President and Senior Merchandising Manager, where Phoebe managed comprehensive merchandising strategies for key brands. Earlier experience at Bata Malaysia as a Buyer for Marie Claire involved sourcing and merchandising ladies' shoes, bags, and accessories. Phoebe holds a degree from the University of Abertay Dundee.
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Valiram
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Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Russia, Macau and Vietnam. Operating more than 350 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Kate Spade New York, Michael Kors, Tumi and Victoria’s Secret, as well as original and innovative retail concepts Luxury Fashion, Swiss Watch Gallery, Flying Emporium, Vie Beaute and Flow. Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia. Discover more at valiram.com or join in the conversation on Facebook and Instagram: #Valiram.