Velera
Alli Rodriguez is a seasoned professional in the commercialization of payment products, currently serving as a Senior Commercialization Manager at Velera since January 2025. Prior experience includes holding the position of Commercialization Manager at Co-op Solutions from April 2022 to January 2025, where leadership was provided to innovate and design digital payment products. Previously, Alli was a Marketing Coordinator at American Airlines, managing marketing campaigns for the AAdvantage program and overseeing strategic marketing plans across various business units. Additional roles at American Airlines included executing product messaging as a Barclays Cobrand Partnerships Associate and communicating brand value as a Citibank Cobrand Partnerships Associate. Alli also gained early experience as a Global Delivery Intern at CoreLogic. An alumnus of The University of Texas at Arlington, Alli holds a Bachelor's degree in Finance.
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Velera
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Velera, formerly PSCU/Co-op Solutions, is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, our company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Velera leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio.