Vendavo
LiLinda Carta-Samuels is an experienced professional with a background in marketing, sales, and business development. Currently serving as the Manager of Marketing & Sales at Vendavo since October 2003, LiLinda directs and manages marketing programs, campaigns, technology, and lead generation efforts, alongside the implementation of Salesforce CRM. Prior to Vendavo, LiLinda held business development roles at Agile Software and Spincircuit, and served as General Manager at Promus Hilton and Homewood Suites Hotel. LiLinda's career began in operations management with Savvio. LiLinda earned a Bachelor of Science in International Business and Marketing from Santa Clara University in 1985.
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Vendavo
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Vendavo is the provider of price management and optimization software for business-to-business companies worldwide. The Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. Vendavo combines pricing science, pricing best practices, and enterprise-class software todrive improvements in average prices at every stage of the pricing process, from segmentation to deal close. Added up, these improvements deliver significant increases in profits from 10% to 30%.Vendavo is the enterprise price management and optimization solution of choice for some of the worlds biggest companies in chemicals, high-tech, industrial manufacturing, consumer products, mill products and distribution. SAP, the worlds leading provider of business software, with more than 33,200 customers in more than 120 countries, sources its price and margin management solution from Vendavo. It is sold by SAP worldwide under the name SAP Price and Margin Management.