Vendavo
Sian Story is an accomplished legal professional with extensive experience in corporate law and compliance. Currently serving as General Counsel at Vendavo since April 2019, Sian has successfully led multi-million dollar revenue deals across the EMEA region and provided counsel on legal and contractual risks. Prior to this role, Sian held positions including Director, EMEA Legal at Sophos, where advisory on legal and regulatory issues was paramount, and Legal Counsel, EMEA at Vendavo, focusing on regulatory matters aligned with business objectives. Sian's earlier experience at Osborne Clarke spanned roles from Associate Director to Solicitor, emphasizing international expansion and equity compensation advice for technology companies. Sian holds an LPC from BPP Law School and an LLB from the University of Bristol, further strengthened by a foundational education at Penrhos College.
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Vendavo
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Vendavo is the provider of price management and optimization software for business-to-business companies worldwide. The Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. Vendavo combines pricing science, pricing best practices, and enterprise-class software todrive improvements in average prices at every stage of the pricing process, from segmentation to deal close. Added up, these improvements deliver significant increases in profits from 10% to 30%.Vendavo is the enterprise price management and optimization solution of choice for some of the worlds biggest companies in chemicals, high-tech, industrial manufacturing, consumer products, mill products and distribution. SAP, the worlds leading provider of business software, with more than 33,200 customers in more than 120 countries, sources its price and margin management solution from Vendavo. It is sold by SAP worldwide under the name SAP Price and Margin Management.