Vigor
Marcelo Bortone is a seasoned commercial manager currently serving as Gerente Comercial at Liv Up since October 2022. Prior experience includes over 16 years at Ambev, where Marcelo held various leadership roles, including Gerente Nacional for Beyond Beer and Cervejas Premium, focusing on strategic sales initiatives across key national and regional clients. Marcelo also has experience managing national key accounts and trade marketing, demonstrating expertise in distribution, profitability, and sales team leadership. Earlier in career, Marcelo worked as a Sales Assistant at Bardella S/A. Marcelo holds an MBA in Marketing from FGV and a Bachelor’s degree in Administration from Universidade São Judas Tadeu.
This person is not in any teams
Vigor
Vigor is present in the routine of millions of Brazilians with products that are synonymous with pleasant moments, as their purpose is to feed a more pleasant life. Because to feed is to nourish, encourage, inspire. Because making people's lives – each and every one of them – more enjoyable is making things lighter, healthier, happier. They are more than 4,000 people who make sure that brands such as Grego, Banda Azul, Danúbio, Amélia, among others, reach the shelves of points of sale and the homes of their consumers, every day. And for that, it takes a lot of strength! Being Vigor calls for vigor. It asks for energy to have an owner attitude, inspiring everyone around us. It asks for authentic people who create value through work to dream big, achieving the unimaginable. It asks for practicality to deal with the challenges of everyday life, always doing the right thing and not the easiest thing. Being Vigor is to identify with their values and seek a dynamic environment, with space to create, learn in practice and be part of an intense, open team that makes it happen. Serving more than 23.6 million homes and approximately 60 million people a year in the country requires vigor.