Vita Coco
Mae Wen has extensive experience in eCommerce and marketing, currently serving as Senior Manager for Omnichannel at Vita Coco since March 2021, where responsibilities include leading teams across various platforms and emerging technologies. Previously, Mae held the position of Amazon Acceleration Manager at Vita Coco and managed key accounts and business strategies. Prior roles include Ebusiness Manager at Laboratoires Expanscience, overseeing top retail accounts, and eCommerce Performance Marketing Manager at Reckitt, developing digital marketing strategies. Mae also founded an influencer consultancy, advising on brand growth strategies, and completed internships at Unilever and the Financial Services Regulatory Authority of Ontario. Mae holds an International Bachelor of Business Administration from Schulich School of Business, along with an exchange semester in Digital Marketing from EM Strasbourg Business School.
Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.