Vita Coco
Sheree East is an experienced professional in food innovation and quality management, currently serving as an Innovation Manager with Vita Coco since October 2015. In this role, Sheree is part of the Global Innovation Team, focusing on market-led innovation and overseeing the launch process from concept to market in European and Middle Eastern regions. Prior to this, Sheree worked as a Quality and Regulations Specialist within the Global Quality Team, managing the quality and technical aspects of products for the same regions. Additionally, Sheree has experience as a Food Technologist at Leathams Ltd, specializing in ambient food products and ensuring food safety and quality for various clients. Sheree began the career as a Technical Recruitment Consultant at CPA Recruitment and holds a Bachelor’s Degree in Human Nutrition from the University of Lincoln.
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Vita Coco
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The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT. In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products. Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.