WE-AR4
Caroline Roy is an experienced professional in the fashion merchandising industry, currently serving as the Director of Merchandising, RTW and Leathergoods, and Studio Manager at WE-AR4 since September 2021, where the focus is on repurposing luxury deadstock and upcycled materials. Prior to that, Caroline held the position of Merchandising Manager for Small Leather Goods & Tech at kate spade new york from May 2019 to September 2021, and was also a Merchandising Manager at Marc Jacobs from September 2014 to April 2019, overseeing Leather Goods & Accessories, along with earlier roles in the same field. Additionally, Caroline gained experience at Alexander Wang Inc. and completed internships at PALM + HAVAS and Jarislowsky Fraser Limited. Caroline holds a Bachelor of Arts with Honors in Economics from Queen's University and an Associate of Arts and Sciences in Fashion Marketing from Parsons School of Design.
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WE-AR4
Our mission is to create planet-responsible choices that you’d want to buy regardless of their impact or backstory. We do this by turning the traditional design process inside out. Instead of developing new materials, we rescue existing ones. We “thrift” high-quality leathers and luxury textiles that are left over from other brands and past seasons. By repurposing these excess materials, also known as deadstock, into authentically considered essentials, we avoid carbon emissions related to the production of new materials. The most important part of this process is you. If we don’t make something you want to wear or carry, we’re just creating more waste. That’s why design and quality are as important to us as climate-conscious decisions.