Benoit Mercier

Customer Director at Weird Fish Clothing

Benoit Mercier is an accomplished executive with extensive experience in eCommerce, digital marketing, and business strategy across various sectors. Currently serving as Customer Director at Weird Fish Clothing since November 2019, Benoit developed and implemented a comprehensive 5-year strategic plan that significantly increased EBITDA. Prior to this, Benoit held leadership roles at White Stuff, where the online business grew from £28 million to £60 million, and at Fanatics International Ltd., focusing on developing international eCommerce strategies. Benoit also founded Sport4U, was an International Strategist for JD Sports Fashion plc, and managed online sales at JD Williams. Educational credentials include an Executive MBA from Judge Business School, as well as advanced degrees in Marketing and Business from The University of Huddersfield and Ecole Nantaise.

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Weird Fish Clothing

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Somewhere in every person’s wardrobe there’s an item of clothing - it might be a t-shirt, a pair of jeans or a trusty jacket. You know the one, you've owned it for years, but it just keeps going. You probably wear it too often, but you don’t care. Come rain or shine, good day or bad, you’ll always reach for it. Because it fits perfectly and it feels great - you love the way you look when you've got it on. It’s just you. Now imagine if a company made all its clothes feel like that, right from the moment you first put them on. Clothes that you’re as comfortable in as you are in your own skin. Wouldn't that be great? We are that company. We’re Weird Fish. From our very first T-shirt to the latest season’s line up, we've always done things a bit differently. Swimming against the shoal, you might say. But never just for the sake of it. In exploring the world, seeking new things and thinking freely we've found the individuality that makes every item of Weird Fish clothing look and feel so good… and in doing so allows you to "Wear the Weekend"​ everyday.


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51-200

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