Wade Niday

Wade Niday is a seasoned User Experience (UX) professional with extensive experience in managing and leading design practices within major organizations. Currently serving as the Senior Manager of User Experience at Wheels, LLC since September 2016, Wade spearheads a ten-person UX team in developing a premier digital experience for a global fleet management company. Previous roles include Manager and UI Design Principal, demonstrating strong contributions in UI design, systematic management of design patterns, and fostering collaboration across teams. Wade has a robust background in design spanning various positions from Senior Designer at Guggenheim Partners to multiple design roles in earlier career phases, along with formal education in design from The University of Kansas and The Starter League.