Andie Lakin

Andie Lakin currently serves as the Senior Director of Fan Acquisition and Engagement at the WNBA, a position held since February 2022. Prior experience includes roles at ViacomCBS, where Andie advanced from Manager to Director of Fan Acquisition and Engagement, focusing on distribution agreements and integrated marketing campaigns. Additional experience encompasses positions at BAMTECH Media, Hearst, Cromwell Radio Group, New Jersey Jackals, SEC Network, ESPN, Athlon Sports, and Vanderbilt University, showcasing a diverse background in sports marketing, media operations, and communication. Educational qualifications include a Bachelor of Science in Human Organization and Development from Vanderbilt University and a Master's Degree in Communication from the University of Louisville.