Woops! Macarons & Gifts
Ellie Lippel is an accomplished entrepreneur and marketing professional with extensive experience in various roles. Since January 2014, Ellie has owned Woops! BakeShop in Main Gate Square, creating a Parisian-inspired haven renowned for its delightful treats. Prior to this venture, Ellie served as V.P. of Marketing & Business Development at Aroma Espresso Bar from 2006 to 2013 and held multiple positions in marketing and financial operations since 2003. Notable earlier experiences include partnership development consulting at The Appeal of the Nobel Peace Laureates Foundation and project development and communications management at The Peres Center for Peace. Ellie holds a Master's degree in Media Studies from The New School and a Bachelor's degree in Political Science from The Hebrew University of Jerusalem.
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Woops! Macarons & Gifts
Woops! Macarons & Gifts is the largest French macaron brand in the US, by volume at retail. We were founded by four friends in 2012 when they opened a hobby kiosk for 9 weeks and sold over $250,000 worth of macarons in that time period. "Woops!" there was a business. Woops! is a premiere gifting company that brings delight to consumers and businesses of all types with its array of pastries, flavors, color and quality. Woops! is a fast growing retail & digital brand primarily focused on gifting with over 5350 locations using two retail formats: full-service, inline cafés and boutique kiosks. Woops! has a fantastic website where consumers and businesses can buy macarons and gifts for all occasions!