Yasir Shaikh

Media Planning Manager at WPP Media

Yasir Shaikh has a diverse background in media planning and marketing, currently serving as a Media Planning Manager at GroupM since August 2021. Prior to this role, Yasir worked at Madison World as a Media Planner from July 2018 to August 2021 and briefly at Posterscope as a Data Scientist in early 2018, focusing on outdoor analytical tools. Yasir's experience also includes a role as a Marketing Executive at Me N Moms Pvt. Ltd. in mid-2017, where responsibilities included assessing consumer satisfaction and retail efficiency, and as a Market Research Executive at Nishan International from April 2013 to June 2015, focused on client identification and business generation. Educational qualifications include a Master of Management Studies in Marketing from Rizvi Institute of Management Studies & Research, and a Bachelor of Commerce from Khar Education Society's College of Commerce and Economics.

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WPP Media

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Media is changing. So are we. We are WPP's global media collective, built for the AI era. We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.


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