WYFF 4
Keith Eaker is a seasoned professional with extensive experience in research roles, currently serving as the Research Director at WYFF since October 2005, under the Hearst umbrella. With a Bachelor of Arts in Advertising from the University of North Carolina at Chapel Hill, obtained during the years 1994 to 1998, Keith has developed expertise in research across multiple markets, contributing significantly to the field.
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WYFF 4
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.