WYFF 4
Will Dillard is a seasoned news professional currently serving as the News Director at WYFF 4 since April 2023. Dillard has extensive experience with Hearst Television, holding various roles including News Director, Assistant News Director, and Assignment Manager from May 2012 to the present. Previous positions include Producer at WPBF-TV from January 2008 to May 2012 and Writer at WSVN-TV from June 2007 to January 2008. Academic credentials include a Master of Arts in TV Journalism from the University of Miami, attained between 2005 and 2006, and a Bachelor of Science in Electronic Communication from Western Carolina University, earned from 2000 to 2004.
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WYFF 4
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.