Xpedition
Rachael George has extensive experience in marketing and experiential roles. Rachael is currently the VP Experiential and Digital at Xpedition. Prior to that, they held the position of Senior Global Business Director at Imagination, where they were responsible for overall growth, management, and profitability of global accounts. Before Imagination, Rachael served as the VP, Group Account Director at Madwell, overseeing the management and profitability of client portfolios. Rachael also held leadership positions at Citizen Relations, Amplitude Marketing Group, Inc, and Octagon, where they focused on marketing strategy, client management, and maximizing investment returns. Rachael began their career at Barnard Environmental Studies Magnet School, where they worked as a teacher and technology manager. Rachael also gained experience in marketing and corporate relations with Loyalty Exchange Partners and the American Cancer Society.
Rachael George has a Bachelor of Arts (B.A.) degree in Marketing and Sports Management from the Isenberg School of Management at UMass Amherst. Rachael also holds a Master of Arts (M.A.) degree in Education from Sacred Heart University, as well as a K-6 Certification in Elementary Education from the same university. Prior to their higher education, Rachael George earned their High School Diploma from St. Joseph High School in Trumbull, CT in the years 1998 to 2001.
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Xpedition
We are a creative agency on a mission to tell the most authentic, timely, and diverse stories around the globe. We believe that creating value for society and building brands go hand in hand – That human-centric storytelling is the most powerful way to accomplish both objectives purposefully. Now, more than ever, people are looking to brands for leadership and consumers are making purchasing decisions based on brand ethos and impact. This shift in consumer expectations provides a strong opportunity and imperative for brands to tell stories that matter. What we do – We work with brands to discover and tell stories that spotlight what they stand for, reflect their core principles and strengthen connections with customers. We strategize + identify unique possibilities for brand impact through campaigns, branded content, story sourcing, experiences, and development. Our approach to brand storytelling is simple – Start with an authentic human story. Tell it with integrity, creativity, passion and a focus on diversity and inclusion. Amplify it through collaboration and a 360 strategy. Connect with your audience, inspire action and celebrate impact. Who we are – Our team is made up of talented creatives, strategic marketers, international journalists and film & TV producers who have all been brought together by a firm commitment to making the world a better, more equitable and vibrant place by telling human stories that amplify diverse voices. A “win” for us is creating content that resonates deeply, sparks conversations, and inspires action.