Xplora BG
Borislava Kirkova is a seasoned professional with extensive experience in performance marketing and operations management. Currently serving as a Senior Performance Marketing Specialist at XploraBG since August 2019, Borislava demonstrates proficiency in Google Ads, Google Analytics, Google Tag Manager, Google My Business, and Looker Studio. In addition to this role, Borislava has been the Operations Manager at Pole Dance Bulgaria since September 2014. Previous experience includes working as an Account Executive at Dot Adv from February 2016 to 2017 and an intern in PR/Corporate Affairs at Kamenitza Brewery (former AB InBev) in 2015. Borislava holds a Bachelor's degree in Advertising from New Bulgarian University, earned between 2012 and 2016, and completed secondary education at 18 High School William Gladstone from 2007 to 2012.
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Xplora BG
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The most important part in communication is knowing who you talk to. We stay open minded and continue to think for digital marketing as talking to real people, that is why we call it Human Digital. Every behavior is a source of insight. Every behavior is a signal. We can build upon these nature behaviors and trends so that we integrate any communication, campaign or tactic to the overall strategy. There is a constant loop of insight that we can relate to strategy and ROI. And it is our job to make digital human - human, as it is intended for humans - human, as it is easily understood for our clients - human, as we are passionate about interactions and mutual success We specialise in: 1. Performance marketing 2. Content development 3. Website development 4. Consultancy 5. Social engagement 6. Digital assets Follow the journey of the superhuman team at #xplorabg