Xplora BG
Georgi Malchev is a seasoned professional with extensive experience in digital marketing, currently serving as Managing Partner at XploraBG since November 2015. Under Georgi's leadership, the company has successfully executed integrated marketing strategies for over 200 clients, including major brands like Skoda and Microsoft. Additionally, Georgi co-hosts the Xplore Marketing podcast, focused on various marketing topics, and co-founded the charity Фондация Предай Нататък, supporting elderly care in Bulgaria. Georgi's academic contributions include roles as Associate Professor and part-time lecturer at multiple institutions, teaching various aspects of marketing. Georgi's previous experience includes significant positions at Mobiltel, CaptnSocial, and Ilyan.com, and Georgi holds an MBA from the American University in Bulgaria and an MSc from the University of National and World Economy.
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Xplora BG
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The most important part in communication is knowing who you talk to. We stay open minded and continue to think for digital marketing as talking to real people, that is why we call it Human Digital. Every behavior is a source of insight. Every behavior is a signal. We can build upon these nature behaviors and trends so that we integrate any communication, campaign or tactic to the overall strategy. There is a constant loop of insight that we can relate to strategy and ROI. And it is our job to make digital human - human, as it is intended for humans - human, as it is easily understood for our clients - human, as we are passionate about interactions and mutual success We specialise in: 1. Performance marketing 2. Content development 3. Website development 4. Consultancy 5. Social engagement 6. Digital assets Follow the journey of the superhuman team at #xplorabg