Terence Ferreira

Senior Brand Strategist at Yellow

Terence Ferreira is a skilled Senior Brand Strategist currently employed at Yellow since May 2023. Prior to this role, Terence held the position of Creative Strategy Manager at Gozoop Online Pvt Ltd from July 2020 to June 2023. Terence also participated as a Delegate in the Harvard Project for Asian and International Relations (HPAIR) in August 2021 and served as a Brand Associate and Marketing Intern at FruitBowl Digital from September 2016 to 2019. Additionally, Terence co-founded Chal Rang De, working as Principal Cofounder from December 2017 to December 2018. Terence earned a Bachelor in Management Studies with a focus on Marketing from the University of Mumbai between 2013 and 2016 and previously obtained a Bachelor of Commerce (B.Com.) in Business/Commerce from St. Thomas Baptista College from 2011 to 2013.

Location

Mumbai, India

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Yellow

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There must be a reason that of all the colors on his palette, Van Gogh specifically decided to ingest the color yellow. Something that beckoned him to this shade of cheer, energy, and joy- emotions that are both evoked and embodied here at Yellow. While we may never know why Van Gogh chose yellow, we do know why you should choose Yellow. As Van Gogh was drawn to this one color, we draw people in through our unique and evocative storytelling. We sell stories by building a strong aesthetic and visual brand identity and through engaging content and compelling visuals. But staying true to our namesake, that's not all that we do. ​ Like the primary color yellow that can be mixed in varying amounts to produce a myriad of colors, at Yellow we mix and match to find the perfect shade of design, content, and strategy for our brands. Whether it's providing creative direction for campaigns, social media marketing, creating well structured and data-backed UI/UX strategies, or focusing on brand growth and go to market strategy building, we cater to all creative needs. At Yellow, we execute campaigns across the globe with brands like Hamleys, Nnnow, Tiffany & Co, Sephora, Bombay Shirt Company, Forbes, Ermenegildo Zegna, Paul Smith, Bally of London, Dune London, Pizza Express, Kotak Mutual Fund, Radisson Blu and more.


Headquarters

Mumbai, India

Employees

51-200

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