Yieldbird
Natalie Kirilova is the Managing Director at Digital Marketing Group Bulgaria, Founder of The Battle for Programmatic Conference, and Country Manager at Yieldbird. Natalie previously worked as the Publisher at Study Abroad Media Group and Managing Director and Co-owner at Market Trend. With a MA in Marketing, Advertising, and PR from The University of Sheffield, Natalie has extensive experience in strategic marketing development, corporate transformation, and programmatic advertising.
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Yieldbird
Yieldbird is a trusted programmatic partner with 10 years of experience in ad management. We support more than 250 publishers in over 40 countries with optimizing and improving their ad monetization, using our experienced pricing and ad ops experts, unique demand sources, cutting edge reporting tools and machine learning technology. We have astrong publishing background and business understanding as we started out by providing our mother company, Agora S.A., with revenue optimization services. Through the years we've become a global company, with over 90 analysts, data scientists, developers, ad-ops, yield-ops, sales and account managers working for us every day to make publishers businesses better with our products and outsourcing services. In 2017 and 2018 we were named one of the fastest growing tech companies in Central Europe by Delloite.We are supporting publishers with: Providing new demand sourcesImproving/managing the advertising setup Open Market inventory optimizationIncreasing the number of PMP’s & Preferred DealsRevenue/UX analytics and reporting