Clarence So

Clarence So is an accomplished marketing executive specializing in growth and performance marketing with extensive experience in both B2C and B2B environments. Currently serving as VP of Growth Marketing at Zilch, Clarence focuses on customer acquisition, retention, loyalty, and lifetime value through various paid media channels and data-driven strategies. Prior roles include Head of Performance Marketing at Bark.com, where Clarence managed global teams and significant budgets, and Head of Revenue Growth at PizzaExpress, emphasizing commercial optimizations and revenue opportunities. Earlier positions include Performance Marketing Lead and various marketing management roles at Ocado Group, where Clarence successfully led initiatives across digital and offline channels. Clarence holds a degree from the University of Cambridge.