Priscilla Aurthur

Priscilla Aurthur is a Marketing Research Analyst at Zip Co, with prior experience as an Insights and Research Consultant at SightsSet and an Associate Consultant at the magnetic collective. Aurthur has conducted qualitative research across various global markets, focusing on areas such as brand positioning, communications strategy, and user experience. Proficient in developing questionnaires and discussion guides, Aurthur has utilized storytelling techniques to enhance client deliverables and optimize business strategies across multiple industries. Previous roles also include a Language Consultant at the Five College Center for the Study of World Language, where Aurthur facilitated communication and cultural understanding in English and Twi, and a Peer Career Advisor at Smith College Lazarus Center. Aurthur holds a Bachelor of Arts in Quantitative Economics and Sociology from Smith College.