54
Alec Davie is an experienced legal professional currently serving as Legal Counsel at 54 since March 2023. Prior to this role, Alec held the position of Associate at Law 365 from May 2022 to March 2023. Alec's legal career began at Whitehead Monckton Solicitors, where Alec worked as a Dispute Resolution Solicitor and completed a traineeship from September 2018 to May 2022. Alec’s formative experience includes serving as an Office Assistant at Harold Bell & Co. from July 2016 to April 2017. Academically, Alec completed the Legal Practice Course (LPC) at The University of Law in 2018 after earning a Bachelor of Laws (LLB) from the University of Surrey in 2017.
54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.