54
Joe Banks currently serves as the Operations Manager at Performance54, a global leader in sports advisory and strategy, since May 2024. Prior to this role, Joe held the position of Operations Manager and Head Golf Professional at The Club at Castiglion del Bosco in Tuscany from July 2022 to April 2024. Other notable positions include Tournament Coordinator at Yas Acres Golf & Country Club and Golf Shop Supervisor at Yas Links Abu Dhabi. Joe's career in the golf industry began as a Retail Assistant at Saadiyat Beach Golf Club. Joe Banks is pursuing a degree in PGA Golf Studies at the University of Birmingham, expected to complete in August 2024, and has a background in education from the University of Central Lancashire and Rainford High Technology College.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.