Key Responsibilities:
Live Streaming Operations:
- Oversee live streaming management and backend operations to ensure seamless campaign execution.
- Serve as a live MC when necessary to maintain uninterrupted streaming sessions.
- Coordinate with technical teams to ensure all broadcasting aspects are properly managed.
Influencer & Affiliate Management:
- Develop and manage influencer and affiliate marketing programs to drive traffic and sales.
- Build and maintain relationships with key influencers and affiliates.
Monthly Invoice Preparation:
- Gather Necessary Information: Collect details of services provided by the MC and moderator for the month, including dates, hours worked, and any additional services or expenses.
- Calculate Fees: Ensure accurate calculation of fees based on the agreed rates, including any overtime, bonuses, or special services provided during the month.
- Invoice Creation: Use an invoicing template or software to create detailed invoices for the MC and moderator, itemizing services rendered, dates, and payment terms.
- Include Payment Terms: Clearly state payment due dates, accepted payment methods, and any applicable late fees or discounts.
- Review and Approval: Double-check invoices for accuracy and completeness, and obtain necessary approvals before sending them out.
Reporting:
- Track and report on e-commerce and marketing activities, focusing on metrics like sales impact and brand recognition.
- Use data-driven insights to optimize campaign effectiveness.
Key Requirements:
- Bachelor's degree in communications, marketing, public relations, or a related field
- 1-2 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
- Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
- Strong analytical mindset with the ability to leverage data for decision-making.
- Strong understanding of marketing communication theory and principles.
- Ability to think strategically and creatively.
- Excellent written and verbal communication skills.
- A self-starting attitude – the ability to work independently and take initiatives
- Ability to manage multiple projects simultaneously
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD