Assaf Friedler

Assaf Friedler is a seasoned entrepreneur and consultant with extensive experience in technology and sustainable agriculture. Currently serving as Co-Founder of AgriPass since March 2023, Friedler is focused on revolutionizing farming practices through the development of an AI-driven robotic weeding platform. As the Owner and Senior Consultant at Rangecom since 1997, Friedler provides professional representation and IT infrastructure consulting for foreign companies in Israel across multiple sectors. Notably, Friedler was the Director, CEO, and Founder of BladeRanger, a publicly traded company that specializes in autonomous robots for cleaning and inspecting solar panels, from January 2016 to July 2024. Previous roles include founding and directing AlgoMentor, which created advanced AI tools for investment firms, and serving as VP of Business Development and Sales at DM (Eurocom Group). Friedler's educational background includes an M.Sc in Electrical Engineering and a B.Sc in Physics from Tel Aviv University, along with qualifications as a Pilot and Flight Instructor.