Content Marketing Specialist - ASO Team

We are seeking a talented Content Marketing Specialist to join Gummicube, Airship's ASO team. As a Content Marketing Specialist at Gummicube, you will work with top app developers worldwide, creating blogs, app descriptions, and marketing materials for some of the world's leading mobile applications.

At Gummicube, you’ll have a hand in making a huge impact on the company, and our client’s apps. You will be responsible for planning, creating and tracking performance of all content from Gummicube. The ideal candidate will come ready with a working knowledge of SEO and be flexible to the ever-changing landscape of App Store Optimization.

Key Responsibilities:

Content Creation for Marketing:

• Write, edit, and develop content for digital marketing campaigns that align with our company's brand,  resonating with our key customers and target markets.
• Research and write four to five insightful research articles per week for our Blog and content partnership.
• Collaborate with the marketing team to leverage SEO and SEM tools for enhancing the company's search engine results page for new and existing content.
• Ensure compliance with style guidelines for proofreading, tone, word choice, and usage consistency by reviewing existing materials and peer work for distribution readiness.
• Analyze and interpret data to determine the appropriate syntax, style, and grammatical usage needed for documents.
• Determine the content that resonates with customers.
• Develop projects for content creation.
• Publish digital marketing content online.
• Maintain an editorial calendar for coordinating content scheduling, creating press releases, and newsletters/email campaigns.
• Collaborate with the team to set goals and outlines for each piece and take end-to-end responsibility for publishing.
• Research current content marketing strategies, trends, and practices to optimize content for maximum engagement on relevant channels.

Content Creation for Clients:

• Conceptualize and produce content (app descriptions) for clients from various industries, including gaming, mobile, TV, music, and tech.
• Handle revisions in a timely manner as requested by account owner or client
• Manage and review pipeline of client request
• Write and review to ensure we’re on-brand with the client and compliant to App Store guidelines

Content Outreach:

• Develop and maintain Gummicube's third party content partnership and backlink program
• Identify external partners who could publish unique content from Gummicube and collaborate to post content on their websites and blogs
• Create a backlinking strategy and link campaigns, collaborating with team to strategically link to Gummicube from third party web content
• Identify new partner, platform, and optimization opportunities to enhance performance of Gummicube’s content (traffic, links, and web visibility)
• Perform other marketing duties as assigned.

Required Skills:

• Exceptional and versatile writing skills that are flexible across a multitude of different markets, requiring minimal edits to grammar
• Ability to produce clean copy quickly with minimal supervision.
• Working knowledge of SEO 
• Effective multitasking, prioritization, and meeting of tight deadlines.
• Exceptional organizational skills and attention to detail.
• Effective communication with Gummicube's internal business and development teams.
• Ability to interact with clients as needed.
• Proficiency in Google Docs, Microsoft Excel, and Microsoft PowerPoint.

Ideal Skills (a plus):

• Familiarity with the Mobile Industry.
• Proactive, creative, and enjoys research, trend-following, and brainstorming innovative ideas.
• Interest in both iOS and Android apps and the mobile gaming space.
• A solid understanding of Gummicube's business and a strong commitment to helping Gummicube revolutionize the mobile marketing landscape.

To Apply: All interested candidates should send us a resume and provide a strong cover letter explaining why you would be a good fit for this position.

Compensation at Gummicube (an Airship Company)
Gummicube’s compensation is determined by a variety of factors including market data, experience ladders, and geographical location. The starting salary range for this position is: $60,000-$70,000. Some roles may also be eligible for commission, bonus, competitive equity packages and other performance incentives. In addition, we also provide an extensive suite of Benefits offerings as part of our Total Rewards approach to compensation.

For California residents, please see the link to our privacy policy in compliance with revised CPRA requirements that can be found on our websites at either Gummicube.com or Airship.com/legal/california-employee-and-candidate-privacy-notice/.