Ambev
Hellen Lanfranchi currently serves as Corporate Reputation Manager at Ambev since June 2023. Prior to this role, Hellen was the Global Marketing & Communications Manager at Z-Tech under AB InBev from January 2022 to June 2023. Between 2017 and 2021, Hellen held the position of Consumer Marketing Manager for the Affluent Segment at Visa, where responsibilities included developing marketing strategies and launching new products for high-net-worth clients. Hellen also worked as Client Marketing Manager at Visa, focusing on public-owned banks and cooperative clients. Earlier positions included Sponsorship Manager for the Rio 2016 Olympic and Paralympic Games at Bradesco, Marketing & Communications Manager at Patria Investimentos, Senior Product Specialist at American Express, and a Marketing & Communications role at Nielsen. Hellen holds a degree in Comunicação Social from USP - Universidade de São Paulo and further education from Insper Instituto de Ensino e Pesquisa.
Ambev
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Ambev SA, formerly Inbev Participacoes Societarias SA, is a Brazil-based company engaged in the brewing sector. The Company produces and sells beer, carbonated soft drinks (CSDs) and other non-alcoholic and non-carbonated (NANC) beverages across the Americas. The Company's activities are divided into three segments: Latin America North, including sell of beer, CSD and NANC drinks in Brazil, as well as operations in Dominican Republic, Saint Vincent, Antigua, Dominica, Guatemala, El Salvador, Nicaragua and Cuba; Latin America South, distributing products in Argentina, Bolivia, Paraguay, Uruguay, Chile, Ecuador, Peru and Colombia, and Canada, represented by Labatt's operations, which comprises sales in Canada. The Company markets products under various brand names, such as Adriatica, Brahma, Leffe, Budweiser, Corona, PepsiCo and Lipton. It is a subsidiary of Interbrew International BV.