Lifecycle Marketing Associate

We are seeking a Lifecycle Marketing Associate to join our team at AtoB. In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.

Primary Responsibilities:

• Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn.
• Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments.
• Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals.
• Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation.
• Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement.
• Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives.
• Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns.

Essential Functions:

• Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications.
• Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards.
• Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement.
• Maintain marketing collateral and ensure consistency across channels.

Qualifications:

• Bachelor’s degree in marketing, communication, business, or a related field.
• 2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting.
• Experience with HubSpot (preferred) or similar marketing automation platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, attention to detail, and the ability to manage multiple projects.
• Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite.
• Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).