Svp, Marketing & Growth Strategy

Responsibilities: 

• Own and enhance the Biofourmis narrative, including product and internal and external brand positioning  
• Oversee product marketing and effectively partner with sales, product, and engineering leadership to shape product positioning.  
• Be the preeminent thought leader in the company on market trends, customer needs, competitor intelligence, and synthesize insights as inputs to product innovation roadmap and commercial execution strategy.  
• Deliver and continuously refresh customer and market segmentation analysis and drive implementation of insights. 
• Oversee external and internal content creation, including website, social media, digital and print sales materials, and email campaigns. 
• Drive growth in partnership with sales teams through effective product marketing, including customer and market facing activities. 
• Lead thought leadership agenda for the company in partnership with the Chief Medical Officer, including clinical, industry, and self-published coverage and public relations / media engagement.  
• Leverage data analytics and performance metrics to optimize acquisition channels, improve conversion rates, optimize pricing, and enhance customer lifetime value. 

Experience: 

• A bachelor's degree in marketing, business administration, or a related field is typically required. An MBA and/or advanced degree preferred 
• Ten or more years of work experience in a senior-leadership position in health technology with a proven track record of increased responsibility and quantitative results. 
• History of scaling from $50M to $200M 
• Extraordinary storytelling skills. 

• Capable team leader who is a talent magnet internally and externally. 
• Excel at cross-functional collaboration. 
• Track record of 2-4X growth and scaling of organizations and revenue run-rate in prior companies 
• Demonstrated ‘left-brain’ and ‘right-brain’ dexterity—gifted at analyzing the data and telling the story in a way that can appeal to broad audiences.