Kassandra Ehrich

Kassandra Ehrich is an experienced professional in product management and merchandising, currently serving as the Product Line Manager for Orthopedics & Professional at BIRKENSTOCK since April 2022, where responsibilities include overseeing professional and orthopedic products as well as new innovation projects. Prior to this role, Kassandra worked at PUMA Group from September 2015 to April 2022, progressing from Junior Manager to Manager of Merchandising for Footwear & Accessories in Central Europe, focusing on various product lines including sportstyle footwear and basketball. Early career experience includes positions as a Sales Assistant at donna GmbH and an intern at KMK Fashion Agency, where Kassandra was involved in design and client representation at major fashion trade shows. Kassandra holds a Bachelor of Arts in Textilemanagement from Baden-Wuerttemberg Cooperative State University and an Abitur with an arts major from Ricarda-Huch Schule in Hannover.