Senior Amazon Marketing Manager

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit. 

We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health. 

Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

The Role:

Blueland is seeking a data-driven, experienced, and mission-driven Amazon Marketing Manager to play a key role in bringing Blueland’s plastic-free revolution to the masses and evolving our Amazon channel. You will be responsible for collaborating with internal teams and external partners to rapidly grow Blueland’s presence and sales on Amazon. 

This role requires a blend of data savvy, creativity, strategy, and analytics to optimize Blueland’s presence on Amazon. This role will report to the Senior Director of 3P E-Commerce.

Responsibilities:

• Develop and execute data-driven growth strategies for Blueland on Amazon, optimizing listings, advertising, promotions, and content.
• Own development and optimization of Amazon catalog/content (Product Listings ~50 ASINs, PDPs, Brand Store, Amazon Posts) and advertising creative (Sponsored Brand Video, DSP, OLV, etc.) to drive incremental sales
• Collaborate with Brand and Creative teams to develop and execute creative briefs for Amazon content and ads
• Develop, run, and measure A/B tests for content within Amazon Experiments, and advertising in collaboration with Amazon agency and internal Data Team
• Work closely with agency, Amazon ads team, and data partners to execute, analyze, and optimize Amazon advertising strategy
• Build and update reporting in Excel, Google Sheets, and Looker
• Research and monitor competitive landscape to understand changing category dynamics
• Stay on top of Amazon platform innovations, policy changes, and feature rollouts

Qualifications:

• 3-5 years experience managing a Seller Central brand, or at an Amazon agency working with Seller brands
• Experience and understanding of all aspects of managing a Seller Central account (listing creation/updates, reporting, issue/case management, CX, etc.) and the various tools available within Seller Central to gather insights and drive business results
• Expertise in Amazon advertising ecosystem (Sponsored Ads, DSP, OLV/STV, etc.). Hands-on-keyboard experience is a plus.
• Strong data analysis skills to derive insights and strategic recommendations from Amazon reports.
• Experience working with and/or managing agency and SaaS partners
• Proficiency with Microsoft Excel, Powerpoint, and Google Sheets/Slides
• Familiarity with Stackline, Helium10, FeedbackFive, Looker, and Notion are a plus