Helena Rati

Helena Rati is a seasoned professional in sales and marketing operations with extensive experience in various leadership roles. Currently serving as Sr. Director, Sales Operations at ButterflyMX since July 2024, Helena previously held key positions at TouchBistro, including Senior Director of Sales Operations, Director of Sales Operations, and Sr. Manager of Merchant Strategy & Data Operations from June 2021 to June 2024. Helena's background includes significant contributions at MaRS Discovery District and Liga Solidária, where successful marketing campaigns and strategic initiatives drove substantial revenue growth. Holding an MBA in Marketing and Strategy from McGill University and additional degrees in Applied Consumer Science and Marketing, Helena combines strong analytical skills with a proven track record in communications, brand management, and operations across multiple sectors.