Job Purpose:
The Director of Content will focus on aligning a company's Content strategy with the overall business strategy as well as being a key people leader in the company. Responsible for managing the Content team; the Director of Content’s Core responsibilities include content, strategic roadmap and execution, resource management, and quality control for multiple divisions, including but not limited to sports and casino.
YOUR CHALLENGE:
- Content strategy and execution- Drive the strategy for both short- and long-term initiatives
- Set top-level content and revenue strategy for the network in consultation with the relevant stakeholders
- Collaborate with content divisions to ensure individual sites have a content mission and are executing that mission (type / frequency of content and goals).
- Quarterback news content initiatives that stretch across the network, setting priority and coverage goals (e.g., Wire Act, responsible gambling).
- Keep a top-level view on overall performance from both a traffic and revenue perspective and adjust strategy as necessary.
- Research and data- Maintain a high-level view of the market, staying on top of tech and market trends.
- Monitor competitor landscape and develop competitor analyses, when needed, with actionable recommendations.
- Analyze data and develop solutions to improve conversion rate.
- Work with internal and external teams on research and user behavior. Synthesize results into an actionable strategic plan.
- Provide regular insights and reports to VP, as requested or on an as needed basis.
- Product and sites- Lead strategies to assess and analyze future opportunities.
- Manage deployment to meet the strategic goals of the network.
- Provide direct support between Development, Product and leadership teams.
- Provide recommendations and insights into the Product roadmap.
- Site management and goals- Establish quarterly goals and ongoing KPI’s with the leadership team. Have ongoing collaboration to ensure they have the necessary resources to meet those goals.
- Oversee ongoing review of news and evergreen content for relevance and quality. Communicate feedback to divisions in a structured fashion.
- Work closely with SEO and Commercial on alignment and best practices for organic growth, partnerships, and regulatory standards. Communicate feedback to the team.
Leadership and Team Management:
As a people leader, you are a visionary that motivates and encourages members of the entire North American team, and you are responsible for leading, guiding, directing and evaluating the work of leaders on your team; to achieve this, you will;- Manage team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings.
- Lead by example by delivering positive results and being a visible Catena ambassador.
- Communicate effectively and ensure information is delivered in a clear and timely manner.
- Take ownership of recruitment and selection for your team by working closely with HR and TA teams.
- Enable team and individual growth from induction stage to ongoing learning and development.
TO DO IT, YOU WILL NEED:
- At least 7+ years of experience in content leadership role within the sports, casino and igameing industry
- Bachelor’s degree in a related field
- A strategic & creative thinker, with demonstrated success in leading and mentoring content strategy and editorial teams
- Demonstrated knowledge of global strategies for products, with a strong understanding of best practice, industry knowledge and compliance requirements
- Data-driven and detail-oriented with an eye for creating effective executing processes.