CCI
Varda Omer is an experienced marketing professional with a robust background in trade marketing and channel management. Currently serving as a Trade Marketing Manager at Coca-Cola CCI since March 2015, Varda has held multiple roles, including Channel Manager and Product Manager, focusing on the Modern On Premise Channel in Pakistan and conducting comprehensive channel analysis to identify growth opportunities. Prior experience includes a tenure at Sufi Group of Industries where responsibilities encompassed campaign coordination, digital marketing, and brand development, as well as roles at Alokozay Tea and L'Oréal, emphasizing marketing execution and event management. Varda holds a Bachelor of Science in Social Sciences from Lahore University of Management Sciences, complemented by early marketing experience in internships and academic assistance positions.
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CCI
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Coca-Cola Icecek AS (CCI) is a Turkey-based company engaged in the bottling and distribution of alcohol-free beverages in Turkey, Pakistan, Central Asia and the Middle East. The Company bottles and distributes a number of The Coca-Cola Company brands of soft drinks and beverages, including Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Fanta, Sprite, Cappy, Sen Sun, Powerade, Burn and Gladiator. Also under the agreement signed with Schweppes Holdings Limited, the Company has the exclusive right in Turkey, Kazakhstan and Jordan to sell and distribute beverages under the Schweppes trademark. CCI operates production facilities in different regions of Turkey as well as abroad. CCI also holds interest in Turkmenistan Coca-Cola Bottlers Ltd., CC Beverage Limited, the Coca-Cola Beverages Pakistan Ltd. and Azerbaijan Coca-Cola Bottlers Limited in Azerbaijan, among other.