Cidade Center Norte
Karin Baumgart Srougi serves as a member of the Deliberative Council at Sistema B and the Center Norte Institute, and as a member of the Deliberative Council at the Instituto de Cidadania Empresarial. Since March 2017, Karin has been the President of the Deliberative Council of Instituto Vedacit, which Karin founded and oversees its strategy and budget. Karin co-founded and mentored the Protagonistas de Impacto program from January 2021 to December 2022, focused on fostering positive societal impact. Additionally, Karin has held strategic and sustainability roles at Grupo Baumgart, and previously led the commercial and marketing area of Expo Center Norte. As the founder of ONG Educando para o Futuro, Karin promoted health education in underserved regions of Brazil. Educational qualifications include various specializations in corporate governance, social responsibility, and marketing from renowned institutions.
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Cidade Center Norte
Located in the north zone of São Paulo, Cidade Center Norte is a multipurpose complex formed by: Shopping Center Norte, a pioneer in the north zone and one of the most complete shopping and living centers in São Paulo; Lar Center, the first thematic shopping center and a reference in the universe of architecture, design and decoration in São Paulo; Expo Center Norte, an exhibition and convention center that serves events from important segments of the Brazilian economy; Novotel Center Norte, one of the most sophisticated and modern developments under the Novotel banner in the world, with 100% investment by Center Norte and management by the Accor Group; and Instituto Center Norte, a non-profit organization whose purpose is to help improve the quality of life and income of families living in the communities of the northern zone of São Paulo. Occupying an area of 600,000 m², Cidade Center Norte has a privileged location, with easy access to Marginal Tietê and close to the Tietê and Carandiru subway stations and the Tietê bus terminal. Cidade Center Norte is part of the Grupo Baumgart, a privately-held multi-business group formed by companies that are a reference in their segments: chemical industry (Vedacit), services (Shopping Centers Center Norte e Lar Center), fairs and events (Expo Center Norte), hotel and business tourism (Novotel Center Norte) and agribusiness (Fazendas Reunidas Baumgart e Calcário Rio Verde).