Senior Campaign Operations

what is CRED?

CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. 

CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.

here is what you will do when you join as a part of the team:

what will you do:

• enable campaign owners to define and drive the overall communication strategy in close alignment with business goals
• own the internal workflow of gathering comms campaign requirements from cross-functional teams and ensure optimized targeting
• work closely with product, tech and data science teams to optimize the current systems and processes
• oversee relationships with external partners and ensure compliance with regulations and best practices
• develop and advocate for internal best practices to enhance the communication experience
• own and manage the communications calendar, ensuring timely processing and execution of requests
• identify and resolve risks and challenges related to communication efforts
• track and assess campaign performance, using insights to optimize outcomes
• provide regular updates and reports on campaign progress and performance to key stakeholders.

you should apply if you have:

• you have 3-5 years of work experience in Communication Operations, GTM (Go To Market) comms, User Comms across WhatsApp, Push Notification, SMS & Email, Experience with Meta / whitelisting of URLs
• basic skills in SQL (Hackerank)
• you have familiarity with API platforms, like Postman; this would be an added advantage
• you have previous experience in handling marketing/user communications
• logical expression handling
• stakeholder management (especially Product & Tech)