Luzie Louisa Richt

Senior Cultural Strategist, Insights at Crowd DNA

Luzie Louisa Richt is a Senior Cultural Strategist at Crowd DNA, leading multi-market research and strategy projects since March 2021, and also serving as the DEI representative for the Amsterdam office. With a background in supporting and coordinating research projects, Luzie Louisa's experience includes roles at the Van Gogh Museum as a Marketing Advisor, where marketing strategies for educational initiatives were developed, and in strategic communications and project management from 2016 to 2017. Previous positions include Public Relations Coordinator at Hooton and Wieden + Kennedy, Studio Production Coordinator at 72andSunny, and Brand Management Consultant for a bachelor thesis project at Circus Family. Luzie Louisa's academic credentials include a Bachelor of Arts in Literary Studies and a Bachelor's degree in International Communications Management, supplemented by minors in Gender Studies and Design Management.

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Amsterdam, Netherlands

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Crowd DNA

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Culturally charged commercial advantage... Crowd DNA is a cultural insights and strategy consultancy with offices in London, Amsterdam, New York, Singapore, Sydney, Stockholm and Los Angeles. Formed in 2008, operating in 75+ markets, we bring together trends specialists, researchers, data analysts, strategists, writers, designers and film-makers, creating culturally charged commercial advantage for the world's most exciting brands. Part of the STRAT7 group.


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51-200

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