Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.
Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.
Entrata’s Enterprise Marketing Manager will play a key role in designing, implementing, and executing marketing programs and events in North America to generate qualified leads and accelerate the progression of opportunities in the sales pipeline. The candidate will shape strategy, create and execute demand campaigns, and manage account-based marketing initiatives. The candidate will also be responsible for monitoring performance and reporting on results. As Entrata’s Enterprise Marketing Manager, you’re passionate about account-based marketing, supporting sales counterparts, and creating experiences for target accounts. You must be flexible to handle all tasks regardless of their complexity or perceived importance. You are detail-oriented, dedicated to delivering extraordinary experiences, and a team player excited to be part of a dynamic and ambitious sales & marketing team. You are proven to manage multiple tasks simultaneously, meet deadlines, and communicate effectively across teams.
Responsibilities
- Work in partnership with the demand generation and sales team to build and drive field marketing activities that impact Entrata's growth
- Own end-to-end project management and execution of digital and in-person events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, and audience acquisition
- Maximize Entrata's reach and presence at third-party events through sponsorship execution and complimentary marketing campaign creation.
- Collaborate with peers to develop a field marketing playbook, identify opportunities, and share best practices.
- Develop programs that effectively create brand awareness, generate new pipeline, and influence existing deals across all segments of Entrata’s business.
- Think creatively about the customer and prospect experience at in-person events and build experiences that exceed attendees' expectations.
- Operational excellence in building programs across the region, often running multiple activities consecutively.
- Consistently meet and exceed personal and company-wide objectives
- Coordinate territory and account-focused planning and execution with sales & marketing stakeholders to build marketing events and program calendars to increase awareness, drive engagement, accelerate pipeline, generate leads, and support conversion rates.
- Manage all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, & logistics.
- Own end-to-end management and execution of various proprietary events across your region, including all logistics, production, venue sourcing, budget tracking, marketing campaigns, sales enablement, ROI, and audience acquisition
- Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
- Strategize, order and deliver promotional items to support sales & events.
- Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Entrata’s objectives and target audience.
- Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
- Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
- Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets
Qualifications/Skills:
- Bachelor's degree (or work equivalent)
- 4-5+ years of B2B working experience in the event planning, field marketing, and/or enterprise marketing space
- Minimum 2-3 years experience in enterprise marketing
- Previous experience managing events and marketing campaigns
- Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
- Ability to work independently and in a group setting
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
- Strong written and verbal communication and presentation skills
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Ability to work effectively with internal and external clients
- Proven negotiation, problem-solving, organization, and project management skills
- Experience handling large budgets
- Knowledge of Microsoft Office (PowerPoint, Excel, Word)
- Ability to travel domestically is required; some international travel may occur
- Experience in the creative execution of in-person experiences in both saturated/high customer-density regions and new markets
- Proven track record of building successful partnerships with sales teams to craft programs that are metrics-driven in their approach
- Thrive in a dynamic, fast-paced, collaborative environment
- Experience owning more than just logistics of field marketing programs including lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
- Strong networking and relationship-building ability -- you are a connector at your core
- High attention to detail, with a process and solution-oriented mindset
- A passion for technology and our mission to disrupt the recruiting industry
- Demonstrated knowledge of the startup landscape
- Experience using Salesforce, Marketo, and Adobe Programs (Photoshop, Illustrator) preferred
- Knowledge of the customer experience landscape is recommended but not required