Ethereal
Alexandra Wilkis Wilson is a business executive and advisor who has spent their career in strategy and innovation. Alexandra is currently an advisor at Ethereal, a position they have held since June 2021. Prior to that, they served as the SVP of Consumer Strategy and Innovation at Allergan from January 2018 to December 2020. In this role, they led new efforts in digital marketing and DTC initiatives for Allergan’s aesthetics portfolio. Alexandra also served on the Board of Directors for Corelle Brands from January 2017 to December 2019, and was a Venture Partner at Montage Ventures from January 2014 to December 2018.
Alexandra Wilkis Wilson has a Masters in Business Administration from Harvard Business School, a Bachelor of Arts in Romance Languages & Literatures from Harvard University, and a high school diploma from Phillips Exeter Academy.
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Ethereal
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Digital life is isolating because the web was designed for content, not human interaction. The Metaverse can unlock rich, interpersonal experiences for consumers, but today’s “metaverses” have a huge adoption problem. They’re walled universes, competing for attention against present-day platforms where people spend 75% of their time. **Ethereal’s metaverse is built into the products people are already using**, augmenting them to accommodate spatial experiences. Our browser extension turns any website into a rich spatial universe where content consumers can see and engage with other people on the same page. **Ethereal is the metaverse layer over the web** that lets content consumers interact and transact with each other anywhere they go online. Early customer discovery conversations showed us that young gamers, YouTube fans, and online shopping addicts all want this to exist, but we were most surprised by the response from the web3 enthusiasts. They wanted a way to buy into the community early. Since March, we: - Spun up a private NFT to reward these early supporters — it sold out almost immediately. - Secured a Polygon partnership that will help us distribute Ethereal to 1.5mm web3 enthusiasts across 7 communities in the Polygon ecosystem.