Fortella
Raghu is the founder and former CEO of Act-On Software, an integrated marketing automation platform designed to align inbound and outbound marketing campaigns across the customer lifecycle. Previously, he was the co-founder and CTO of Responsys, the industry leader in email and life cycle marketing solutions for high-end retailers.
Raghu got started down the entrepreneurial path when he quit a cushy job and took a giant pay cut to join a small startup named Mentor Graphics, which had a small team of smart, passionate people and zero revenue. He participated in its frantic growth through a very successful IPO and revenue of well over $400M by the time he left seven years later.
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Fortella
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Fortella aligns B2B marketing execution with revenue goals and measures Marketing’s contribution to the business. Be Driven by Revenue, not just Accounts!