Ayush Biyani

Ayush Biyani is an experienced professional in marketing analytics and data science, currently serving as the Director of Marketing Analytics at Fractal since August 2022. In this role, Ayush manages various aspects of marketing mix modeling across pharmaceutical, consumer packaged goods, and automotive sectors, focusing on pricing, promotion, brand management, and multi-touch attribution. Prior to this, Ayush held the position of Director of Analytics for the TMT sector at Fractal, where responsibilities included P&L management, client delivery, and leading a team of over 40 members. Ayush's previous experience includes director roles at Incedo Inc. and a break for pursuing an MBA in general management from the Management Development Institute. Other notable positions include Associate Director of Analytics at Incedo Inc., Senior Consultant at Nagarro, and various analytics roles at IBM, CoreCompete LLC, and KIE Square Consulting. Ayush holds a BTech in Information and Communication Technology from Dhirubhai Ambani University.