Alejandro Helou

Global Marketing Director at Grupo Peñaflor

Before joining GP in 2014, he had worked for 17 years in the area of Marketing of Unilever with several leadership positions. He stood out as Regional Brand Director in Rexona and Deos Latam VP until he was promoted to Food and Beverages Latam Brand VP. He graduated as an Industrial Engineer at the UCA University.

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Grupo Peñaflor

Grupo Peñaflor is the largest wine producer in Argentina and one of the top ten wine producers worldwide. They currently export to more than 90 countries on five continents, and year after year, the wines from their wineries receive more than a hundred awards for their quality and international recognition.