Dan Cook

Dan Cook is an experienced professional with a diverse background in planning, strategy, and analytics. Currently serving as the Head of Planning & Strategy at Infinity since April 2017, Dan has held multiple leadership roles including Sales Ops Director and Head of Analytics. Previous positions include Head of Insight and Reporting at Ignite UK and various roles in commercial analysis at McCurrach and CPM UK Limited. Dan's career began at BT Group as a Contact Centre Advisor, with additional experience in coaching football at Primary Soccer and First Choice Holidays. Educational background includes studies at Holy Trinity and Thomas Bennett.