Head Of Performance Marketing

Jiffy.com is seeking a brilliant, driven Director of Marketing Acquisition with a sharp mind for data and a knack for problem-solving. Reporting directly to the CMO and working closely with General Managers you will lead the charge on expanding our media investment program into a more sophisticated full-funnel strategy while driving acquisition across multiple channels. You’ll craft hypotheses, test them with data, and translate insights into actionable strategies that deliver real business results. 

This role is perfect for someone with a few years of hands-on acquisition marketing experience, and an instinct for blending data with creative strategy to solve ambiguous challenges. You are professional with a proven track record in driving profitable customer acquisition across channels, optimizing conversion funnels, and measuring and reporting on programmatic marketing performance against business goals for both mature and new lines of business. You will thrive if you are a marketing strategist at heart, a builder by nature, and someone who loves growth hacking through data.

Key Responsibilities

• Work closely with General Managers to understand market trends, customer behaviors and competitive landscapes
• Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
• Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights
• Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency
• Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation
• Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
• Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets
• Continuously evaluate and adopt the latest marketing technologies, trends and best practices to stay ahead in the competitive landscape
• Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages