Båb Bengtsson

Båb Bengtsson is an accomplished professional with extensive experience in employer branding, marketing, and business development. Currently serving as the Employer Branding Manager at Karolinska Universitetssjukhuset since September 2019 and a Teacher at Stockholm School of Business since December 2022, Båb leverages expertise in strategy, KPIs, project management, and target group analysis. Previous roles include Employer Branding Manager and PR Officer at Veterankraft AB, where collaborative efforts focused on engaging a demographic of 55 years and older, and various marketing leadership positions at Telia Company, where significant improvements in employer brand perception and sales performance were achieved. Båb's earlier career included transformative roles at Telia Carrier, TEO LT, AB, and Netia, emphasizing customer-centric approaches and operational efficiency. Båb holds a Bachelor of Science in Business Administration and Economics from Mid Sweden University.