Signe Ostby

Signe Ostby started her career with Procter & Gamble as a brand assistant and introduced in-store sampling methods to the company. After leaving P&G, she worked briefly at Clorox before finding her niche in the high-tech marketplace. Ostby launched her start-up, Software Publishing Corporation, making productivity software for personal computers and bringing the concept of trial-size promotion to software products. Ostby subsequently started a marketing strategy consulting practice, working for many of the leading personal computer hardware and software companies. In addition, she developed a seminar series to teach consumer packaged goods concepts to high-tech companies selling products through retail stores.

Ostby and Scott Cook established the Center for Brand and Product Management at the Wisconsin School of Business and continue to serve on the Center's advisory board. Ostby has also served on the Dean's Advisory Board at the Wisconsin School of Business and is a director of the Environmental Defense Fund, the Intuit Scholarship Foundation, and the Valhalla Charitable Foundation. In addition to her philanthropic work, Ostby is focused on sustainable ranching and breeding, training and showing elite horses.