Brad Keywell

Brad Keywell is a distinguished entrepreneur and business leader currently serving as Co-Founder and Executive Chairman of Uptake since 2014. Keywell has held board member positions at prominent organizations including WWE, Ultimate Fighting Championship, and TKO since January 2024. Additionally, Keywell is an early investor and former board member at Tempus Labs, Inc., and a co-founder of Groupon, Lightbank, and Echo Global Logistics, where Keywell also served as CEO until 2007. Keywell co-founded Mediaocean, acting as CEO from its inception until 2009, and founded and curates the wndr museum since 2018. Keywell obtained a Doctor of Law (JD) degree cum laude from the University of Michigan Law School and a Bachelor of Business Administration (BBA) degree cum laude from the University of Michigan.