MarketCast
Danielle Byrd has a diverse work experience spanning multiple industries. Danielle currently holds the position of Senior Vice President at MarketCast, where they have had various roles such as Vice President of Marketing Partnerships and Senior Vice President of Brands & Partnerships. Prior to MarketCast, Danielle worked at Octagon as a Business Development Specialist and Senior Account Executive. Danielle also gained experience as a Graduate Assistant at the University of Massachusetts Amherst and as a Marketing Activation Intern at the United States Olympic Committee. Additionally, Danielle has held positions at Pepperdine University as a Marketing and Events Manager and as the Inter Club Council President. Danielle began their career at American Technologies as a Regional Business Development Manager and started their professional journey at Brighton Collectibles as a Sales Partner.
Danielle Byrd obtained a Bachelor of Arts degree in Integrated Marketing and Communication from Pepperdine University in 2012. Danielle then pursued further education and obtained a Master of Business Administration degree from the Isenberg School of Management at UMass Amherst, as well as a Master of Science degree in Sport Management from the Mark H. McCormack Department of Sport Management at UMass Amherst between 2014 and 2016.
MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.