Matt Charles

Growth Director, UK & International at Measured

Matt Charles has a diverse work experience starting with their current role as Growth Director, UK & International at Measured, where they are responsible for increasing the company's business and awareness outside of the USA. Matt is focused on the Go-To-Market strategy in the UK, including direct brand sales, building industry partnerships, and raising brand awareness. Prior to this, they worked at Cardlytics as a Sales Director, where they played a key role in developing the company into one of Europe's leading card-linked marketing programs. In this role, they were responsible for sales, lead generation, and managing relationships with strategic UK retailers. At Cardlytics, they also served as Retail Partnerships Director (Regional), Regional Sales Manager, and Business Development Manager. Before joining Cardlytics, Matt worked at The Logic Group as a Client Manager and Business Development Executive. Matt began their career at Intel as a Telco Sales and Marketing Assistant. Overall, Matt has a strong background in sales, business development, and building strategic partnerships.

Matt Charles attended Newcastle University from 2004 to 2008, where they completed a Bachelor of Arts degree with honors in Marketing and Management. Matt'sfield of study focused on marketing, management, and general business.

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Sheffield, United Kingdom

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Measured

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliantMarketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.


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51-200

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